Privacy Policy respects your privacy and recognizes the need to protect the personally identifiable information (any information by which you can be identified, such as name, address, and telephone number) you share with us. We would like to assure you that we follow appropriate standards when it comes to protecting your privacy on our web sites.

In general, you can visit website without telling us who you are or revealing any personal information about yourself. We track the Internet address of the domains from which people visit us and analyze this data for trends and statistics, but the individual user remains anonymous. Some of our web pages use "cookies" so that we can better serve you with customized information when you return to our site. Cookies are identifiers which a web site can send to your browser to keep on your computer to facilitate your next visit to our site. You can set your browser to notify you when you are sent a cookie, giving you the option to decide whether or not to accept it. The information we collect and analyze is used to improve our service to you. There are times when we may collect personal information from you such as name, physical address or telephone number. It is our intent to inform you before we do that and to tell you what we intend to do with the information. Generally, you will have the option not to provide the information, and in the future you will be able to "opt out" of certain uses of the information. If you choose not to provide the information we request, you can still visit the website, but you may be unable to access certain options, offers and services. will not sell, trade or disclose to third parties any information derived from the registration for, or use of, any online service (including names and addresses) without the consent of the user or customer (except as required by subpoena, search warrant, or other legal process or in the case of imminent physical harm to the user or others). will allow suppliers to access the information for purposes of confirming your registration and providing you with benefits you are entitled to. will take appropriate steps to protect the information you share with us. We have implemented technology and security features and strict policy guidelines to safeguard the privacy of your personally identifiable information from unauthorized access and improper use or disclosure. will continue to enhance our security procedures as new technology becomes available.

If our privacy policy changes in the future, it will be posted. You should access our privacy policy regularly to ensure you understand our current policies. Please reference the privacy policy in your subject line. will attempt to respond to all reasonable concerns or inquiries within seven business days of receipt.

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Privacy Policy

At Airline Marketing Services (I) Pvt Ltd -100 % subsidiary of Swiss International Air Lines AG company owning the brand SWISStours (and will hereinafter be referred to) as SWISStours, we respect your need to understand how information is being collected, used, disclosed, transferred and stored. The protection of our customers' privacy is very important to us.

Hereinafter, we set out the principles we follow and for what purpose we collect and process personal data (information that determines your identity or allows us to identify you; referred to hereinafter also as “data”) via this website.

The services offered by SWISStours are not directed at children under 16 years old. For children younger than 16 years old, the use of any of our services is only allowed with the valid consent of a parent or a guardian. If our services are used by a child under 16 years of age SWISStours assumes they have done so with the consent of their parent or guardian who are fully responsible for their actions.

We collect and process your personal data carefully, only for the purposes described in this Privacy Statement and only to the extent necessary as defined therein and within the scope of the applicable legal regulations. We only store your personal data to the extent and as long as it is required for the performance of our services or as we are legally obligated.

SWISStours allows personal data to be processed by third parties in all countries (also in countries where legislation does not guarantee appropriate data protection) for the purpose of operating the website and to meet the purposes stated in this Privacy Statement.

In the case of the transfer of data to countries without appropriate data protection, SWISStours ensures that the measures required are implemented (generally by signing recognised data protection agreements, based on standard contractual clauses), in order to protect personal data in accordance with the applicable data protection law.

This Privacy statement must be read together with our Cookies Policy.

Rights of customers

You have the right to information, correction, deletion and transferability of your data. Furthermore, you have the right to restrict processing.

You have the right to object to the processing of your personal data. An objection only has future effect and does not affect previous processing. If, on account of the objection, SWISStours is no longer able to perform the services contractually agreed with you, the objection is deemed to be a breach of contract by the customer and SWISStours has the right to terminate its contract with you without notice. Payment obligations already contractually entered into by the customer remain in force.


If you have any questions about this Privacy Statement or regarding data protection at SWISStours, please contact :

Use of the website and cookies

SWISStours may use cookies or other technologies to record your visits to our Website in order to measure advertising effectiveness. We may also collect information about your visit to our Website, based on your browsing (click stream) activities. This information may include but is not limited to the pages browsed and products and services viewed or booked.

When you access our Website, our system automatically records technical information about the computer accessing it. The data collected is information about the browser type and the version used, the operating system, the internet provider and the IP address of the user, the date and time of access, the websites from which the user's system obtains access to our Website, and the websites accessed by the user's system via our Website.

Storage of data

The personal information and other data we collect from you may be transferred to, processed, and stored in our servers or the servers of our third party services providers. Your Personal Information will be stored as long as is necessary to fulfil any of the purposes described in this Privacy Statement, or to comply with any (i) contractual requirement that are necessary for the provision of the services, and (ii) legal, tax or accounting requirement.

When it is no longer necessary for us to process your personal information, we will either delete or anonymise the data or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information.

We will endeavour to anonymise or aggregate your data if we intend to use it for analytical purposes or trend analysis.

SWISStours will use reasonable endeavours to maintain appropriate physical, electronic and organisational procedures to ensure that your Personal Information and other data is treated securely and in accordance with this Privacy statement, and to protect such data against unauthorised access or unauthorised alteration, disclosure or destruction of data.

SWISStours does not give any representation, warranty or undertaking that the Personal Information you provide to us will be secure at all times, and to the extent SWISStours has fulfilled its obligations under no circumstances shall SWISStours be responsible for any losses, damages, costs and expenses which you may suffer or incur arising from unauthorised access to or use of your personal information.

Sharing of data with the authorities in our home country and abroad

For legal and regulatory reasons, it is necessary that we share certain personal and booking information with the governmental authorities in our home country and abroad.

Under Indian government regulations we are required to collect Permanent Account Number (PAN) card details and produce them on request of the relevant authorities. (Applicable for Indian customers only)

SWISStours is obliged to share your personal data with criminal prosecution, administrative or judicial authorities in our home country and abroad in case they require its disclosure for the prevention or prosecution of crimes, misdemeanours, or comparable administrative misconduct. Such a transfer is only performed if based on legal or regulatory requirements.

Data processing by third parties in our home country and abroad

SWISStours shares your personal data with several third parties such partner companies for booking handling who may share your data with companies they may have an arrangement with in order to process and complete your booking. will redirect you to a secure third party payment gateway at the time of payment. All payment transactions carried out by our chosen third-party provider of payment processing services will be encrypted using online encryption technology. SWISStours does not handle or store any of your sensitive card details.

We may also share aggregate or anonymous information with relevant third parties, including our advertisers. Your personal information may be transferred outside of your home country and outside of the European Union, for the above mentioned purposes. If such transfer takes place to a country that does not provide an adequate level of protection, SWISStours will use reasonable endeavours to ensure that appropriate safeguards are in place. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access. SWISStours does not give any representation, warranty or undertaking that the Personal Information you provide to us will be secure at all times, and to the extent SWISStours has fulfilled its obligations under no circumstances shall SWISStours be responsible for any losses, damages, costs and expenses which you may suffer or incur arising from unauthorised access to or use of your Personal Information.

There may be links present on our website which could result in you leaving the website and/or being taken to other third party websites. You should note that any Personal Information that you provide to these third party websites are not subject to this Privacy Statement, and SWISStours is not liable for any losses, damages, costs or expenses which you may suffer or incur in connection with you providing or making available Personal Information or other data to such third party websites.

Booking process

If you start a booking process, we collect booking data and personal data, in particular your surname, first name, date of birth, passport details, telephone number and e-mail address.

Analytics Tools

We use various analytics tools and third party technologies including Google Analytics amongst others to collect and analyse cookies. We have contractual relationship with these third party analytics companies, who collect this information. They may combine this information with other information that they already have independently collected from other websites. Many of these companies collect and use information under their own privacy policies. Refer to our Cookie Policy for further information on cookies.


Upon your request, we will keep you informed about relevant developments and offers from SWISStours. When you subscribe to our newsletter on the website, for example by clicking a confirmation field, we will send you a notification e-mail. If you no longer wish to receive newsletters from SWISStours, you can unsubscribe in the newsletter itself at any time.

We process your data associated with the newsletter in order to send you news about and related to SWISStours and our partners. In addition, we also process and use the e-mail address you have entered in order to send you personalised offers associated with the newsletter. If a link in the newsletter directs you to our websites, you also give us permission to process and use your IP address.

Chat service

SWISStours provides you with an online chat service on SWISStours works together with an external service provider for the operation of the live chat service. The service provider may have access to your details of a chat session on the SWISStours Website.

This notice is effective as of 10/02/2020. We reserve the right to update or change this Privacy Statement at any time. You should check the Privacy Statement periodically. Your continued use of our website after we make any modifications to the policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified notice.